Mary Kay Celebrates Its Pink Changing Lives Program

Mary Kay reaffirms its commitment to enriching women’s lives worldwide through its signature Pink Changing Lives Program. 

The Pink Changing Lives Program is a multi-faceted global initiative that blends purpose-driven giving with cause-marketing to create meaningful, measurable impact across communities. 

Since 1996, the program has provided over $230 million in monetary and product donations to nonprofit organizations empowering women, transforming women’s health and safety, and protecting our natural resources.

Since its inception, the program has evolved into a cornerstone of Mary Kay’s global social impact strategy, supporting initiatives that advance cancer research, aid survivors of domestic violence, expand access to education, protect the environment, and help communities thrive around the world.

Allison Levy, Chief Legal Officer and Corporate Secretary at Mary Kay Inc., said:

“At Mary Kay, we believe in the power of small acts to create extraordinary change. Through Pink Changing Lives, every market, consumer, Independent Beauty Consultant and designated purchase has the power to uplift a woman, support a family, and strengthen a community. This program reflects who we are at our core – a company committed to turning purpose into action and creating a world where every woman can thrive.”

Rooted in the Company’s mission of enriching women’s lives, the Pink Changing Lives cause-marketing campaign transforms everyday beauty purchases into powerful acts of giving. 

With over $19 million funneled back into local communities, funded through a portion of sales from designated products across participating markets, the program enables Mary Kay to partner locally and act globally – supporting causes that matter most to women and their families. 

Each purchase of a Pink Changing Lives-designated product directly contributes to charitable efforts, allowing consumers to participate in giving back through their everyday choices.